Positioning

I can't answer any of the below question with a clear, crisp, and concise answer...time to get to work!

1. Are you crystal clear on exactly what service you are providing to your clients and prospects?

2. Are you certain about who your ideal clients are and have clearly defined demographic and psychographic profiles for who they are?

3. Do you know how and where to find these prospects?

4. Do you have a Unique Market Identity (UMI) based on the demographic you serve, the quality of your offerings, the standard of your service, your price, your guarantee or some other definable criterion?

5. Is your UMI consistent in all of your sales and marketing materials?

6. Do you have a Magnetic Marketing Message (MMM) that clearly differentiates you from your others and makes you a more attractive proposition?

7. Do you have a clearly defined service philosophy or mission statement?

8. Are you clear on the benefits that clients will really receive from working with you?(WIIFM)

9. Do you know who your immediate competition is, how they operate, how much they charge and what why your prospects might choose them instead?

10. Do you know the failings of your competition and do you have a strategy that capitalises on those failings